Intentionality of Design

Below is a link to a recent post at the 37Signals blog. These guys do great work, and you should subscribe to their blog. They are a group of great thinkers, not just programmers and business guys.When I read this article, I thought:- How can we use such simplicity to communicate so much?- How do we intentionally design our communications so that it's simple, clear, and fun?- How do we make even the most basic processes exciting and memorable?- How do we design our systems so that minimal explanation is required?These questions apply to my context as a media/IT/communications guy in a local church. But these concepts can apply to any area.Read the article and tell me the questions raised in your own mind,http://37signals.com/svn/posts/2710-designed-by-apple-in-california