I use StoryBrand to help you

 make (or raise) more money


B2B | B2C | Non-Profit | Church 




Most organizations struggle because marketing doesn’t make money. And then…you discover StoryBrand.

You see the potential. Clarity! Leads! Revenue! Hooray!

Then the inevitable

moment hits. 

  • Am I doing this right?
  • Is this right for my business?
  • How many ways can I implement StoryBrand?
  • Who can help me? 
  • Will I be a StoryBrand success story one day? 

These are great questions. I’ve heard them from countless leaders like you.

You shouldn’t feel stuck with StoryBrand. 

That’s where I come in. I’m Wes Gay, a StoryBrand Certified Guide, Agency Owner, and Facilitator. 

My StoryBrand Certified journey started way back in 2016 (a full year before the book!). Since then I’ve been the only Guide working full time just with StoryBrand clients. After helping more than 200 organizations, ranging from small nonprofits to billion-dollar brands, I know how to make you the next StoryBrand success story.

“Go with Wes. I vouch for him. He knows how to get a return on your investment.”

Donald Miller

If you know StoryBrand, you know what’s next: a plan. 


Schedule a call.

We jump on a call to discuss your company, your challenges, and how I help.


The work begins. 

We start with a strategy session to find the right words and create the right plan.


Buy a boat. 

Enjoy the money you make while my team and I make you a StoryBrand success story.

After walking more than 200 organizations through StoryBrand, I have a map that works.

  • Strategy We start with all the StoryBrand elements: BrandScript, one-liner, sales letter, and sales funnel. All the foundational components of a thriving brand. 
  • Sales Funnel This includes a sales-focused website, a free offer designed to attract leads, and an email campaign converting those leads into sales. 
  • StoryBrand Marketing Map Most companies make the same mistake: assume StoryBrand stops at the sales funnel. The smart ones apply it to everything: regular emails, sales scripts, persona messaging, social media plans, paid ads, you name it. If it uses words, we use StoryBrand (ask about the crisis PR points I once created using the StoryBrand Framework).

What happens when you apply

StoryBrand to your business?

Prior to Wes Gay, our brand messaging was complex and confusing to our website visitors. The StoryBrand model provided clarity and streamlined our content. Having Wes provide oversight and guidance has given us direction, and we’re reaping the rewards by seeing far more leads reaching out to become clients.

Bryan & Shannon Miles

Founders, BELAY Solutions

How did StoryBrand work for them?

What I did

  • New brand messaging for the overall company
  • New messaging for each service line
  • Rewrote the website
  • Created training collateral for the sales team
  • Rewrote ebooks and email campaigns
  • Created a marketing plan for converting more inbound leads

What they experienced

  • 35% more viewers on the site
  • 20% more page views
  • 26% more conversions on the website
  • 32% more inbound leads

You may be thinking “Am I the right fit?” Great question. 

What I do

My team focuses on the things we do better than anyone

  • StoryBrand Messaging
  • StoryBrand Private Workshops
  • Marketing Strategy
  • Websites
  • Lead Magnets
  • Email Marketing
  • Content Marketing

What I partner with

We partner with the best to bring you what you need

  • Technical SEO
  • Paid Ads
  • Social Media
  • Tool-specific management
  • Logo Design
  • Print Design

What I socially distance from

Hiring us for this list is a waste of your money. 

  • Organic social media management
  • Custom websites you can’t update without us
  • Confusion & complexity
  • One-off, random assignments
  • Marketing that doesn’t work
  • People who don’t want to make more money

So how will we work together? I’m glad you asked. 

Phase 1: Strategy Map

It would be irresponsible for me to quote something without knowing your messaging. Because I believe when you get the words right, everything else falls into place. Here’s how that happens.

Half Day (virtually)

In a 2.5 – 3 hour Zoom call, I gather the least number of necessary people. We discuss your company, customers, problems, and products. Then, one week later, we meet to review and approve your messaging and marketing plan

Full Day (in person)

You choose the location. We gather the least number of necessary people. We spend a full day creating and approving your messaging, building your sales funnel, wireframing a website, creating a marketing plan, and making more progress in 8 hours than your competitors make in 8 months. 

Then we move into phases 2 and 3:

Phase 2: Sales Funnel

  • Website
  • Lead Generation
  • Sales Email Campaign

Phase 3: StoryBrand Marketing Plan

  • Marketing Strategy
  • Email Strategy
  • Donor Development (for nonprofits)
  • Content Marketing
  • Whatever you need that uses words

Now booking StoryBrand Private Workshops. 

Get the full StoryBrand experience with just your team in the room. 

Align your team.

Clarify your message.

Grow your business.

Most companies struggle because their internal team says different things about the business. This confusion is expensive.

Fix that problem with a StoryBrand Private Workshop. In just one and a half days, you get the clarity and alignment you need to grow.

You saw the StoryBrand elements on this page. There’s no hiding them. It’s like covering a Christmas present in plastic wrap.

I use them because they work. It doesn’t matter if you’re a small start-up, a growing nonprofit, a local brand, a global juggernaut, or somewhere in between. Your brand shouldn’t be hindered by confusion. Let’s install clarity in your organization so you make (or raise) more money.