Marketing that makes you money, even in a season of uncertainty

Find the right words

Leverage the power of the StoryBrand framework to say what you do with confidence

Reclaim your time

When you work with an expert, you get more time to run your business

Get more customers

When you have a compelling message, better collateral, and confidence in your marketing, business grows

Confusion is expensive. Especially when facing the unknown (like COVID-19)

When things change beyond our control, we still need marketing. Why? Because our customers need the solutions we sell.

Yet how do you navigate this season, especially when you don’t know what to say?

Simple: talk about what your customers care about. In other words, focus on telling a story. Not your story, their story. 

I’m Wes Gay. As the owner of Wayfinder, a StoryBrand Certified Agency, I’ve helped more than 100 organizations say the right things to their customers. Using the StoryBrand Framework, we create the right messaging. From non-profits to billion dollar brands, I’ve written more than 200,000 words designed to attract more leads, close more sales, and grow. 

You can navigate the coronavirus lost, or you can move forward with marketing and messaging that works. If you’re ready for the latter, let’s talk. 

1

Schedule a call.

We’ll discuss your business, your needs, and your next steps.
2

Create clarity.

I’ll walk you through a 7-part framework so you can discover a clear message.
3

Grow your business.

Reach more customers because they quickly understand how you help them.
Hear what

My Clients Say

“Wes made the overwhelming task of clarifying my message a breeze! In a business that has been around for a long time, my assumption was that my message is clear, but Wes asked me just the right questions to help make the customer the hero in my story, and I am so grateful that I found him! His copy helped make the process of creating a new website easy and fun! I recommend him to all of my colleagues!”

Jeff Ebert

Ebert Fine Art Portraiture

Bring me to your next event

What if your company knew how to achieve greater clarity in their communication? Or what if you learned the secrets to creating a world-class culture in your organization? With my background as a Forbes contributor, TEDx Speaker, and StoryBrand Guide, I deliver a keynote that will inspire your team to action.

Bring me to your next event

What if your company knew how to achieve greater clarity in their communication? Or what if you learned the secrets to creating a world-class culture in your organization? With my background as a Forbes contributor, TEDx Speaker, and StoryBrand Guide, I deliver a keynote that will inspire your team to action.

I run Wayfinder, a StoryBrand Certified Agency. 

Since October 2016, I’ve helped over 100 organizations find the right words using the StoryBrand Framework. It started by becoming the first full-time StoryBrand Certified Copywriter, then a Certified Guide, and since 2018, a Certified Agency.

What does that mean for you? It means you get the expertise and resources necessary to help you get your messaging right so your marketing is more effective. 

See my profile on

ClarifyYourMessage.com.

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