Marketing that makes you money, even in a season of uncertainty

Find the right words

Reclaim your time
When you work with an expert, you get more time to run your business

Get more customers

Confusion is expensive. Especially when facing the unknown (like COVID-19)
When things change beyond our control, we still need marketing. Why? Because our customers need the solutions we sell.
Yet how do you navigate this season, especially when you don’t know what to say?
Simple: talk about what your customers care about. In other words, focus on telling a story. Not your story, their story.
I’m Wes Gay. As the owner of Wayfinder, a StoryBrand Certified Agency, I’ve helped more than 100 organizations say the right things to their customers. Using the StoryBrand Framework, we create the right messaging. From non-profits to billion dollar brands, I’ve written more than 200,000 words designed to attract more leads, close more sales, and grow.
You can navigate the coronavirus lost, or you can move forward with marketing and messaging that works. If you’re ready for the latter, let’s talk.

Schedule a call.

Create clarity.

Grow your business.
My Clients Say
Bring me to your next event
Bring me to your next event
I run Wayfinder, a StoryBrand Certified Agency.
Since October 2016, I’ve helped over 100 organizations find the right words using the StoryBrand Framework. It started by becoming the first full-time StoryBrand Certified Copywriter, then a Certified Guide, and since 2018, a Certified Agency.
What does that mean for you? It means you get the expertise and resources necessary to help you get your messaging right so your marketing is more effective.

See my profile on
ClarifyYourMessage.com.
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