Jan 30, 2023 | StoryBrand
If you’re here, you’ve heard about StoryBrand and the StoryBrand BrandScript. But you may not realize the common BrandScript mistakes too many people make. In this article, you’ll learn what those mistakes are and how to avoid them. What is a StoryBrand BrandScript?...
Nov 1, 2018 | Business, Marketing
Dutch Scholar Erasmus once said, “When I have a little money, I buy books; and if I have any left, I buy food and clothes.” History’s greatest (and most successful) leaders consistently point to reading as a source of their success. So I try to read often in order to...
Aug 21, 2018 | Marketing Strategy
August. It’s unbearably hot and humid in Atlanta, Georgia, right now. And I feel bad for the kids because it’s time to go back to school. Students and parents start planning for a new school year in July. Stores have big displays filled with school supplies. They run...
Jun 12, 2018 | Marketing, StoryBrand
Clarity. It’s probably the most important thing in your company, yet it’s probably the scarcest resource. A lack of clarity is frustrating. When we work for a leader who’s unclear, we wonder what else may be going on behind the scenes. When our marketing message is...
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