Mar 29, 2018 | Marketing, Marketing Strategy
Great marketing sounds like country music. No, I don’t mean trucks, love, or dogs. Nor does it involve cowboy hats or tractors. Maybe I should clarify here: great marketing is like a sad country song. It has nothing to do with lost love or D-I-V-O-R-C-E (for you...
Feb 16, 2018 | Marketing Strategy, StoryBrand, Writing
Storytelling is a great way to capture the human brain. Research says the human mind spends about one-third of waking hours in a daydream. Unless we are pulled into a story. We may drift during a dull meeting or while working through spreadsheets, but our focus is...
Jan 16, 2018 | Productivity
January is here, which means one thing: it’s time for New Year’s Resolutions. When the calendar changes from December 31 to January 1, people feel the need to start something new. A fresh year brings a sense of newness to our lives, driving us to set goals and attempt...
Nov 29, 2017 | Marketing, Marketing Strategy
The holiday season is in full swing. Thanksgiving is over, we survived Black Friday, and nearly 51 million people made it home after traveling during the break. As we approach the Christmas holiday, everything seems to speed up. Life is normally lived at a rapid pace,...
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