Blog

Country Music Holds A Powerful Marketing Secret

Great marketing sounds like country music. No, I don’t mean trucks, love, or dogs. Nor does it involve cowboy hats or tractors. Maybe I should clarify here: great marketing is like a sad country song. It has nothing to do with lost love or D-I-V-O-R-C-E (for you...

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4 Clever Examples Of Storytelling in TV Commercials

Storytelling is a great way to capture the human brain. Research says the human mind spends about one-third of waking hours in a daydream. Unless we are pulled into a story. We may drift during a dull meeting or while working through spreadsheets, but our focus is...

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The Marketing Secret From ‘Beauty And The Beast’

What if I told you Beauty and the Beast contains a powerful, yet surprising marketing strategy you can use to effectively engage more customers for your business? Beauty and the Beast was a smash hit in 2017. This remake of the beloved 1991 Disney animated film...

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How Apple Teaches The Importance of Silence

The presidential election is coming to a close. Finally. We’ve been in a particular negative election season. Most trending stories on the news broadcasts and social media focus on it, and most of the conversation, particularly online, is angry and divisive. Politics...

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#FeedbackFriday: How To Identify 4 Patterns In Your Team

This is the third piece of the #FeedbackFriday series. Click here to read last week's post. Everyone loves fall. It's the time of year for sweaters, pumpkin spice lattes, and football. Football dominates the headlines from September to January. I live in Atlanta, GA,...

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2 Simple Reasons Why Millennials Really Are Different

Much of what I write about, both here and on Forbes, focuses on millennials. Whether it’s millennial leadership or millennial workplace issues, I’m passionate about bringing clarity to my generation. As I read and write about my generation, I run across many extremes....

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#FeedbackFriday: How To Define The Rules Of Engagement

Football dominates our culture this time of year. Here in Atlanta, college football is the topic of almost every conversation from September to January. We all love watching our favorite team play, and we all love watching them win. Can you imagine what football be...

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3 Ways ‘The Voice’ Makes You A Better Coach And Leader

Music is a big part of my life. Aside from the fact that my family is full of musicians, my undergraduate degree is actually in music. I spent my college years learning the ins and outs of music. So I love shows like ‘The Voice." I know what great talent sounds like,...

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