Blog
6 StoryBrand BrandScript Mistakes
If you’re here, you’ve heard about StoryBrand and the StoryBrand BrandScript. But you may not realize the common BrandScript mistakes too many people make. In this article, you’ll learn what those mistakes are and how to avoid them. What is a StoryBrand BrandScript?...
5 Unexpected Marketing Books Every Business Leader Should Read
Dutch Scholar Erasmus once said, “When I have a little money, I buy books; and if I have any left, I buy food and clothes.” History’s greatest (and most successful) leaders consistently point to reading as a source of their success. So I try to read often in order to...
Go Back To School With This Simple Marketing Checklist
August. It’s unbearably hot and humid in Atlanta, Georgia, right now. And I feel bad for the kids because it’s time to go back to school. Students and parents start planning for a new school year in July. Stores have big displays filled with school supplies. They run...
What You Can Learn From the Latest Changes to Facebook Ads
Paid advertising, specifically Facebook Ads, can be a powerful way to grow your business. Countless experts say the only way to grow is through these paid ad platforms. But this is where the experts are wrong. It isn’t how you grow a business in the modern landscape,...
Who Should Attend the StoryBrand Workshop? These 4 Teams
Clarity. It’s probably the most important thing in your company, yet it’s probably the scarcest resource. A lack of clarity is frustrating. When we work for a leader who’s unclear, we wonder what else may be going on behind the scenes. When our marketing message is...
Country Music Holds A Powerful Marketing Secret
Great marketing sounds like country music. No, I don’t mean trucks, love, or dogs. Nor does it involve cowboy hats or tractors. Maybe I should clarify here: great marketing is like a sad country song. It has nothing to do with lost love or D-I-V-O-R-C-E (for you...
4 Clever Examples Of Storytelling in TV Commercials
Storytelling is a great way to capture the human brain. Research says the human mind spends about one-third of waking hours in a daydream. Unless we are pulled into a story. We may drift during a dull meeting or while working through spreadsheets, but our focus is...
Why You Need to Plan Failure in Your New Year’s Resolutions
January is here, which means one thing: it’s time for New Year’s Resolutions. When the calendar changes from December 31 to January 1, people feel the need to start something new. A fresh year brings a sense of newness to our lives, driving us to set goals and attempt...
Here Are Some Ideas For Marketing During The Holiday Season
The holiday season is in full swing. Thanksgiving is over, we survived Black Friday, and nearly 51 million people made it home after traveling during the break. As we approach the Christmas holiday, everything seems to speed up. Life is normally lived at a rapid pace,...
5 Powerful Lessons From ‘Building A StoryBrand’ By Donald Miller
Your current marketing strategy probably doesn’t work. You and your team may be brilliant, but your investment doesn’t seem to show any returns. You follow the best practices, yet nothing seems to resonate with people. Why is that? We live in a noisy world, and...
The Marketing Secret From ‘Beauty And The Beast’
What if I told you Beauty and the Beast contains a powerful, yet surprising marketing strategy you can use to effectively engage more customers for your business? Beauty and the Beast was a smash hit in 2017. This remake of the beloved 1991 Disney animated film...
How Apple Teaches The Importance of Silence
The presidential election is coming to a close. Finally. We’ve been in a particular negative election season. Most trending stories on the news broadcasts and social media focus on it, and most of the conversation, particularly online, is angry and divisive. Politics...