Nov 1, 2018 | Business, Marketing
Dutch Scholar Erasmus once said, “When I have a little money, I buy books; and if I have any left, I buy food and clothes.” History’s greatest (and most successful) leaders consistently point to reading as a source of their success. So I try to read often in order to...
Aug 21, 2018 | Marketing Strategy
August. It’s unbearably hot and humid in Atlanta, Georgia, right now. And I feel bad for the kids because it’s time to go back to school. Students and parents start planning for a new school year in July. Stores have big displays filled with school supplies. They run...
Jun 12, 2018 | Marketing, StoryBrand
Clarity. It’s probably the most important thing in your company, yet it’s probably the scarcest resource. A lack of clarity is frustrating. When we work for a leader who’s unclear, we wonder what else may be going on behind the scenes. When our marketing message is...
Mar 29, 2018 | Marketing, Marketing Strategy
Great marketing sounds like country music. No, I don’t mean trucks, love, or dogs. Nor does it involve cowboy hats or tractors. Maybe I should clarify here: great marketing is like a sad country song. It has nothing to do with lost love or D-I-V-O-R-C-E (for you...
Feb 16, 2018 | Marketing Strategy, StoryBrand, Writing
Storytelling is a great way to capture the human brain. Research says the human mind spends about one-third of waking hours in a daydream. Unless we are pulled into a story. We may drift during a dull meeting or while working through spreadsheets, but our focus is...
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