Go Back To School With This Simple Marketing Checklist
August. It’s unbearably hot and humid in Atlanta, Georgia, right now. And I feel bad for the kids because it’s time to go back to school. Students and parents start planning for a new school year in July. Stores have big displays filled with school supplies. They run...
What You Can Learn From the Latest Changes to Facebook Ads
Paid advertising, specifically Facebook Ads, can be a powerful way to grow your business. Countless experts say the only way to grow is through these paid ad platforms. But this is where the experts are wrong. It isn’t how you grow a business in the modern landscape,...
Who Should Attend the StoryBrand Workshop? These 4 Teams
Clarity. It’s probably the most important thing in your company, yet it’s probably the scarcest resource. A lack of clarity is frustrating. When we work for a leader who’s unclear, we wonder what else may be going on behind the scenes. When our marketing message is...
Country Music Holds A Powerful Marketing Secret
Great marketing sounds like country music. No, I don’t mean trucks, love, or dogs. Nor does it involve cowboy hats or tractors. Maybe I should clarify here: great marketing is like a sad country song. It has nothing to do with lost love or D-I-V-O-R-C-E (for you...
4 Clever Examples Of Storytelling in TV Commercials
Storytelling is a great way to capture the human brain. Research says the human mind spends about one-third of waking hours in a daydream. Unless we are pulled into a story. We may drift during a dull meeting or while working through spreadsheets, but our focus is...Page 1 of 2
Recent Comments