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Go Back To School With This Simple Marketing Checklist

Go Back To School With This Simple Marketing Checklist

Aug 21, 2018 | Marketing Strategy

August. It’s unbearably hot and humid in Atlanta, Georgia, right now. And I feel bad for the kids because it’s time to go back to school. Students and parents start planning for a new school year in July. Stores have big displays filled with school supplies. They run...
Country Music Holds A Powerful Marketing Secret

Country Music Holds A Powerful Marketing Secret

Mar 29, 2018 | Marketing, Marketing Strategy

Great marketing sounds like country music. No, I don’t mean trucks, love, or dogs. Nor does it involve cowboy hats or tractors. Maybe I should clarify here: great marketing is like a sad country song. It has nothing to do with lost love or D-I-V-O-R-C-E (for you...
4 Clever Examples Of Storytelling in TV Commercials

4 Clever Examples Of Storytelling in TV Commercials

Feb 16, 2018 | Marketing Strategy, StoryBrand, Writing

Storytelling is a great way to capture the human brain. Research says the human mind spends about one-third of waking hours in a daydream. Unless we are pulled into a story. We may drift during a dull meeting or while working through spreadsheets, but our focus is...
Here Are Some Ideas For Marketing During The Holiday Season

Here Are Some Ideas For Marketing During The Holiday Season

Nov 29, 2017 | Marketing, Marketing Strategy

The holiday season is in full swing. Thanksgiving is over, we survived Black Friday, and nearly 51 million people made it home after traveling during the break. As we approach the Christmas holiday, everything seems to speed up. Life is normally lived at a rapid pace,...
5 Powerful Lessons From ‘Building A StoryBrand’ By Donald Miller

5 Powerful Lessons From ‘Building A StoryBrand’ By Donald Miller

Oct 10, 2017 | Business, Marketing Strategy, StoryBrand

Your current marketing strategy probably doesn’t work. You and your team may be brilliant, but your investment doesn’t seem to show any returns. You follow the best practices, yet nothing seems to resonate with people. Why is that? We live in a noisy world, and...
The Marketing Secret From ‘Beauty And The Beast’

The Marketing Secret From ‘Beauty And The Beast’

Aug 4, 2017 | Marketing, Marketing Strategy

What if I told you Beauty and the Beast contains a powerful, yet surprising marketing strategy you can use to effectively engage more customers for your business? Beauty and the Beast was a smash hit in 2017. This remake of the beloved 1991 Disney animated film...
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