Aug 21, 2018 | Marketing Strategy
August. It’s unbearably hot and humid in Atlanta, Georgia, right now. And I feel bad for the kids because it’s time to go back to school. Students and parents start planning for a new school year in July. Stores have big displays filled with school supplies. They run...
Mar 29, 2018 | Marketing, Marketing Strategy
Great marketing sounds like country music. No, I don’t mean trucks, love, or dogs. Nor does it involve cowboy hats or tractors. Maybe I should clarify here: great marketing is like a sad country song. It has nothing to do with lost love or D-I-V-O-R-C-E (for you...
Feb 16, 2018 | Marketing Strategy, StoryBrand, Writing
Storytelling is a great way to capture the human brain. Research says the human mind spends about one-third of waking hours in a daydream. Unless we are pulled into a story. We may drift during a dull meeting or while working through spreadsheets, but our focus is...
Nov 29, 2017 | Marketing, Marketing Strategy
The holiday season is in full swing. Thanksgiving is over, we survived Black Friday, and nearly 51 million people made it home after traveling during the break. As we approach the Christmas holiday, everything seems to speed up. Life is normally lived at a rapid pace,...
Oct 10, 2017 | Business, Marketing Strategy, StoryBrand
Your current marketing strategy probably doesn’t work. You and your team may be brilliant, but your investment doesn’t seem to show any returns. You follow the best practices, yet nothing seems to resonate with people. Why is that? We live in a noisy world, and...
Aug 4, 2017 | Marketing, Marketing Strategy
What if I told you Beauty and the Beast contains a powerful, yet surprising marketing strategy you can use to effectively engage more customers for your business? Beauty and the Beast was a smash hit in 2017. This remake of the beloved 1991 Disney animated film...
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