Nov 29, 2017 | Marketing, Marketing Strategy
The holiday season is in full swing. Thanksgiving is over, we survived Black Friday, and nearly 51 million people made it home after traveling during the break. As we approach the Christmas holiday, everything seems to speed up. Life is normally lived at a rapid pace,...
Oct 10, 2017 | Business, Marketing Strategy, StoryBrand
Your current marketing strategy probably doesn’t work. You and your team may be brilliant, but your investment doesn’t seem to show any returns. You follow the best practices, yet nothing seems to resonate with people. Why is that? We live in a noisy world, and...
Aug 4, 2017 | Marketing, Marketing Strategy
What if I told you Beauty and the Beast contains a powerful, yet surprising marketing strategy you can use to effectively engage more customers for your business? Beauty and the Beast was a smash hit in 2017. This remake of the beloved 1991 Disney animated film...
Oct 19, 2016 | Business, Content Marketing, Marketing
The presidential election is coming to a close. Finally. We’ve been in a particular negative election season. Most trending stories on the news broadcasts and social media focus on it, and most of the conversation, particularly online, is angry and divisive. Politics...
Feb 8, 2016 | Marketing Strategy, Millennials
Unless you have been on a social media fast, then you know that the Denver Broncos and the Carolina Panthers played in Super Bowl 50 last night. Ultimately the Broncos won 24-10. As usual, there was a significant amount of attention on 3 things for the Super Bowl: the...
Jun 22, 2015 | Marketing Strategy, Millennials
The Tonight Show on NBC is one of the longest running programs in history. It has been a part of American television for over 50 years. Jay Leno was the successful host for many years, yet ratings began to decline beyond the comfort level of executives. He attempted...
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