Jan 30, 2023 | StoryBrand
If you’re here, you’ve heard about StoryBrand and the StoryBrand BrandScript. But you may not realize the common BrandScript mistakes too many people make. In this article, you’ll learn what those mistakes are and how to avoid them. What is a StoryBrand BrandScript?...
Jun 12, 2018 | Marketing, StoryBrand
Clarity. It’s probably the most important thing in your company, yet it’s probably the scarcest resource. A lack of clarity is frustrating. When we work for a leader who’s unclear, we wonder what else may be going on behind the scenes. When our marketing message is...
Feb 16, 2018 | Marketing Strategy, StoryBrand, Writing
Storytelling is a great way to capture the human brain. Research says the human mind spends about one-third of waking hours in a daydream. Unless we are pulled into a story. We may drift during a dull meeting or while working through spreadsheets, but our focus is...
Oct 10, 2017 | Business, Marketing Strategy, StoryBrand
Your current marketing strategy probably doesn’t work. You and your team may be brilliant, but your investment doesn’t seem to show any returns. You follow the best practices, yet nothing seems to resonate with people. Why is that? We live in a noisy world, and...
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