Donald Miller often says “If you confuse, you lose.”

What does he mean? Get the words wrong and you lose customers, revenue, and opportunities. 

But just how much are you losing if you are confusing?

• If the words on your website leave people going “huh?”
• If your emails get deleted more often than they get read
• If your marketing is based on assumptions instead of customer problems

These are symptoms of not getting your messaging right. Getting the messaging wrong means you’re losing money every single month.